A Power Team is a subset of the group that actively acts together to pass leads to each other.
An example of a Power Team in the group is the marketing team consisting of the printer, the sign company, promotional products, and web designer.
Members are able to refer business to each other since they have a common base of the types of customers who need their services.
Each profession services that client from a different perspective.
Often times a new client or project for one member of the team can bring multiple leads to the group since the client may be looking for all those types of services.
Yet within a Power Team there are usually ‘empty chairs’ for professionals that are not yet represented.
In our example how many other professions can you name that would help ‘round out’ the team? (See list below)
Power teams should meet on a regular basis and discuss opportunities to give and receive leads from each other and identify the open positions within the team.
- Marketing: printer, sign company, promotional products, web designer, Advertising/Multi-Media, Direct Mail, Graphic Design, Marketing Consultant, Public Relations
- Financial: CPA, Financial Planner, Insurance – Life, Health, Disability, Property & Casualty, Long-term Care Insurance , Estate Attorney, Banker, Bookkeeper, Business Broker, Funeral Director, Insurance Adjuster
- Health & Wellness: Chiropractor, Massage Therapist, Air Purification, Life Coach, Dentist, Hair Stylist, Nutritional Products, Optometrist, Personal Trainer, Psychotherapist, Spa, Weight Loss Consultant
- Real Estate: Realtor, Real Estate Attorney, Mortgage Broker, Title Agent, Home Inspector, Septic Inspector, Construction trades, Home Furnishings and Decorating, Home Stager
- Home/Personal Products (‘retail’): Woman’s Accessories, Skin Care, Home Furniture, Pet Boutique
- Events: Photographer, Printer, Lodging, Caterer, DJ, Event Planner, Florist, Formal Wear, Gift Baskets, Limousine Service, Travel Agent, Videographer
- Trades: Contractor, Electrician, HVAC, Painter, Appliance Repair, Auto Body Repair, Auto Mechanic, Engineer, Flooring/Carpeting, Glass/Mirrors, Handyman, Plumber, Remodeler